Thursday 16 October 2014

by didier grossemy: Infographics an important part of your marketing arsenal.

If you are following the businesses and their social networking presence over the web, you know that if there is one thing  that's getting  a lot of buzz  is infographics.
according to world famous internet  marketing expert didier grossemy, more and more infographics are starting to pop up all over the web, illustrating anything from the latest sports statistics to the growth in social media.
All of these infographics have at least this one thing in common: they all represent text-based content or data in a visual
form, whether it’s a chart, graph, or diagram. So what’s behind their continuing increase in popularity?

according to didier grossemy, With about 65% of our population being visual learners, infographics are a valuable resource for those who prefer to learn from visuals rather than text.
Often, something that’s complicated in textual form can be represented as a simple infographic, making information and ideas easier to scan and digest.
didier grossemy found  from his years of understanding in the field of internet marketing that As we move into an age that places a greater emphasis on data-driven visuals, companies are starting to realize the potential of infographics and graphic
design. For example, The New York Times now has about 40 graphic “journalists” on their staff, demonstrating the growing importance of visual content.

didier grossemy provides this extremely useful insight about how can you make infographics an important part of your marketing arsenal.
 Try using the following  tips by didier grossemy to start designing an effective
infographic that can help you meet your marketing goals:

1.Sharing.
with the social sites getting popular, didier grossemy advises that Make sure your infographics can be easily shared. It should be easy for people to re-tweet them, share them on Facebook and Google+, re-post them to their blogs or LinkedIn, or pin them on Pinterest. There are even
several boards already devoted to infographics on Pinterest! Share ability is one of the most important qualities of infographics, and one of the most useful for marketers striving to
maximize social impact.

2. Content.
according to didier grossemy, Infographics aren’t just for data. There are tons of opportunities to represent content in visual form. Try creating infographics for complex
models or processes, hard-to-understand concepts, product comparisons, cheat sheets, and even cartoons. Just keep in mind that your content shouldn’t be
too text heavy, or it will become difficult to read.

3. Design.
didier grossemy found while he has been marketing the businesses on the internet over the years that It’s easy to get carried away with content and data once you get started. didier grossemy advises that you must Make sure your infographic isn’t cluttered with too much information
and that it has an intuitive flow. You don’t want your audience excessively scrolling, zooming, or tilting their heads to read your graphic. That can get
annoying fast.

4.Sources.
didier grossemy explains that Since infographics often deal with statistics, make sure you get your data from a reliable source. Infographics have a higher potential of
being shared than textual content, so you’ll want to make sure the information you put out there is accurate.

5. Audience.
didier grossemy believes that  Designing an infographic begins the same way that you would begin any other marketing task: with your audience. Who are you targeting with
your graphic? Do you want it to be informational or editorial? Do you want it to go viral? These are
important questions to ask yourself
 before you even put pen to paper to start brainstorming.

6. Optimize.
didier grossemy suggests fellow internet marketers after his personal successful experimentation's that they should Consider creating an HTML page out of their  infographic. That way, they  can use it as a
landing page
 for inbound traffic, include social sharing buttons, and optimize it for search engine crawlers.

7. Measure.
didier grossemy is in an opinion that One of the great things about infographics is that they are trackable. Keep an eye on the number of re-tweets, repins, shares and blog mentions
your infographic receives on other social, news or industry sites. You can also monitor feedback through comments, depending on where the infographic is
posted. As with all marketing tactics, tracking and measuring the success of your infographic will help you to determine what works and what doesn’t.

Didier grossemy found from his personal experimentation's, trials and a lot of the businesses that he has personally promoted over the internet that Infographics have a lot of potential, especially in the B2B space where they are just now starting to gain leverage as marketing tools.


Do you want to be known as a brand that doesn't want to serve a certain group of people? Ask didier grossemy any of your doubts and he is often more than happy to help.
there are various ways you can get in touch with didier grossemy.

Didier grossemy Official website:
http://www.grossemy.com
didier grossemy youtube channel:
https://www.youtube.com/user/didiergrossemy
didier grossemy twitter handle:
https://twitter.com/didier_grossemy

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